From Invisible to Unforgettable
The story of how one toxic brand's comeback reveals the secret to personal reinvention
Imagine feeling like your personal brand is beyond repair...
Maybe you’ve been overlooked for too long. Maybe you’ve tried to put yourself out there and it backfired. Maybe you feel invisible despite your talents.
Now imagine something much worse.
This was Jack in the Box in 1993.
If you’re not familiar with it, Jack in the Box is a major fast-food chain in the United States, known for its quirky mascot and all-day breakfast menu.
An E. coli outbreak tied to their restaurants killed four children and sickened over 700 people. Overnight, they went from a quirky fast-food spot to a symbol of failure that people literally flinched at hearing the name.
Their brand wasn’t just struggling. It was toxic.
Sound familiar?
While your challenges are likely different, perhaps you can relate to:
Feeling like it’s too late to change how people see you
Struggling to articulate your unique value
Being afraid to stand out because of past disappointments
Thinking your window of opportunity has closed
But here’s the truth: It’s never too late to reinvent how you’re seen.
The Turning Point: Personal Reinvention Through Clarity
Instead of fading away, Jack in the Box did something remarkable.
They created a persona – “Jack” – who became the human face of their brand. He wasn’t just a mascot; he became someone people could connect with, trust, and even root for.
Watch the pivotal commercial that launched their comeback:
In this 1994 commercial, “Jack” literally blows up the boardroom and announces he’s taking over. It was a bold, clear statement that the old ways were gone, and something new was beginning.
This wasn’t just clever marketing. It was a masterclass in personal branding:
They got crystal clear about who they were
They communicated with authenticity and a distinct voice
They focused on connection rather than perfection
They turned their story from a liability into an asset
Behind the scenes, they made real changes to back up their new image. But what made the difference wasn’t just what they did – it was how clearly they communicated who they were.
Why This Matters for YOU
If a brand with that much baggage could transform how people see them...
So can you.
You don’t need a perfect background. You don’t need to be a natural marketer. You don’t even need to be extroverted.
You just need clarity about who you are and what makes your work essential.
Your personal brand isn’t about pretending to be someone you’re not.
It’s about becoming the clearest, most compelling version of yourself.
Key Takeaway—
Reinvention starts with one bold move: deciding to be seen clearly.
Jack in the Box could have quietly faded into obscurity.
Instead, they got crystal clear about who they were. They owned their story. And they transformed it.
This is exactly what we do in the 7 Day Brand program. We help you get crystal clear about your unique value, craft messaging that connects, and build a platform that gets you seen.
What if, in just 7 days, you could transform how people see your work?
📌 Enrollment opens soon, but if you want early access... You can join the waitlist here to be the first to know when the doors open. (Spots are very limited.)
No pressure. No push. Just an invitation to bring all of you into your next chapter—with clarity, confidence, and purpose.
See you soon,
Chris
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