Thanks for all the messages and reflections this week. So many of you are ready to move forward with clarity—and that tells me this work really matters.
Let’s talk about what it actually takes to get clear—on who you are, what you offer, and how to build a platform that truly stands out.
Because clarity doesn’t just happen.
It’s not a lightning bolt. It’s not a random moment of inspiration.
It comes from making decisions. From doing the work. From stopping the scroll and getting real about what matters.
That’s exactly why I created 7 Day Brand.
It’s not a course.
It’s a sprint.
What we cover (so you stop spinning and start showing up):
I’ll take you through my step-by-step KNOWN Framework™:
Know Yourself
Uncover your unique value—not just your skills, but the specific perspective, approach, and strengths that make your work different.Name Your Vision
Define exactly who you serve and why your work matters to them. This isn't about target markets; it's about identifying the specific people you're uniquely positioned to help.Own Your Offer
Package your value in a way that people immediately understand and want. Create a signature offer that aligns with who you are and solves a real problem for your ideal people.Write Your Message
Craft language that resonates—the words, stories, and promises that make people instantly understand what you do and why they need it.Network Your Presence
Build a platform that works—a clean, compelling way for people to find you, understand you, and take the next step with you.
When you join 7 Day Brand, here’s what you’ll walk away with:
A crystal-clear message that reflects who you are now—not who you were 10 years ago.
A values-aligned brand story you can use across your website, bio, social platforms, and more.
A signature offer you can stand behind—one that feels honest, real, and compelling. In essence, the core thing you want to be known for delivering. It’s the clearest expression of how you help people, and it typically becomes the foundation of your brand or business.
Clarity around your positioning—so you’re no longer guessing how to talk about what you do.
A personal brand style guide with your voice, vibe, and presence—mapped and documented.
A visibility strategy that feels natural (no sleazy tactics here).
A supportive community of like-minded creatives and changemakers.
Daily live guidance, feedback, and accountability—so you’re not going it alone.
And best of all:
You’ll finally feel aligned, confident, and ready to step into the next chapter of your work—with your full voice behind it, all in one week.
Why One Week? (Seriously.)
Because life’s too short for another 6-month course you never finish.
Because you’re busy. You’ve got a business, a creative practice, a full plate—and zero desire to overthink your brand for the next 90 days.
Because clarity doesn’t need to take forever. It needs a structure. And a deadline.
Most people lose momentum because they stretch things out, second-guess everything, and get stuck trying to perfect instead of publish.
This? It’s one week.
You show up. You do the work. You walk away with something real. A platform you can build from, grow with, and finally feel proud to share.
Imagine this: By the time the program ends, you’re introducing yourself without rambling. You write your bio without cringing. You post with confidence—because you know who you are and what you’re here to say.
Not someday. Now.
Let’s be real for a second.
If you want to get ahead…
If you want to stand out…
If you want a fresh start…
If you’re tired of feeling anxious about your next move…
Then it’s time to show up and make a change.
The #1 reason most people don’t make progress?
It’s not because they don’t know what to do.
There are more tutorials, courses, and YouTube rabbit holes than any of us could ever consume.
The real reason?
They don’t take action.
Not because they’re lazy.
Not because they’re broken.
Because action requires risk. And risk feels scary.
It means choosing instead of researching.
Moving instead of planning.
Finishing instead of fine-tuning.
I’ve seen it again and again: talented people who want change but are afraid to take the next step.
So here’s my ask—whether you join my program or not:
Take action.
If not with me, then somewhere.
Do the thing. Start the draft. Launch the offer. Make the call. Build your platform.
Don’t let clarity be something you wait for. Let it be something you create.
I’m here if you’re ready.
And I’m rooting for you either way.
Doors open next week.
We start June 16, 2025.
This is a small, guided group so I can support everyone personally. A few early bonuses will be available for the first to join.
If you’re tired of overthinking everything and ready to move forward—this is your moment.
—Chris
P.S. Want first access when enrollment opens? Join the waitlist here and I’ll send you the details as soon as we go live, before everyone else.
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Ideas you’d like covered in future editions
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