So you want to be an artist?

How to thrive with the 10 principles every modern artist needs

Recently I took a trip to Aspen, Colorado to visit a dear friend, and explore the beauty of this charming town. Aspen is renowned not only for its outdoor adventures and natural beauty, but also for its vibrant cultural scene, home to remarkable institutions such as the Anderson Ranch Arts Center and the Aspen Institute. The latter’s storied history dates back to 1949, and its lofty mission, centered around “change through dialogue, leadership, and action to help solve the most important challenges facing the United States and the world,” is truly inspiring.

Additionally, the timing aligned with Aspen’s emerging and vibrant art week, featuring a number of art events, including the IntersectAspen art fair. All of this came together to make a week full of wonderful experiences with art and culture.

In my travels, I’ve developed a fondness for exploring different hotels across various cities—something I also enjoy doing in my home city of Los Angeles. There’s a certain allure in working from hotels, which always leaves me feeling invigorated by the bustling atmosphere and the variety of people passing through.

As is my custom when traveling, I took advantage of my time at the airport (especially when there are delays 😉), on flights and during hotel visits to dive into some reading. This time around, I found myself reconnecting with two of my all time favorite books on creativity, Seth Godin’s The Practice, and Elizabeth Gilbert’s Big Magic.

These books got me reflecting again on what it truly means to be an artist in today’s world. I’m always intrigued by conversations I have with fellow artists that underscores a simple, yet profound truth: the path of creativity is not solitary, but rather a shared journey.

As I reflect on my time in Aspen, the insights from these books, and exchanges I’ve had with fellow artists and creators, it’s clear that being an artist is about weaving our individual threads into the larger fabric of our creative community.

As someone who has journeyed through various creative genres—music, film, animation, graphic design, publishing, and art—I’ve had the privilege of connecting and collaborating with individuals from all these different disciplines.

What strikes me most is the common thread that runs through these conversations: the familiar chords of fear, imposter syndrome, need for validation or acceptance, the desire to succeed, and the insecurities that quietly challenge our self-belief.

In the words of another genuinely great writer, Steven Pressfield, author of The War of Art, this internal ‘resistance’—as he describes it—is the invisible force that hinders our creative expression. Pressfield’s insight adds depth to our understanding of these shared experiences. It’s the voice that whispers doubts and fuels procrastination, amplifying the challenges that artists grapple with as they navigate their creative journeys.

Whether you’re tuning strings or mixing colors, whether you’re shaping words or crafting images, these emotions don’t discriminate. They don’t care if you’re a seasoned pro or just starting out. They are like the backdrop against which every artist paints their canvas. They’re the quiet hum in the background of every melody we compose or camera that we snap.

It’s incredible, isn’t it?

No matter where your creative compass points, we’re united by these shared experiences. They bridge the gaps between the genres and mediums, forming a bond that reminds us we’re not alone in this journey. They remind us that while our paths might differ, our feelings echo in harmony. It’s a kind of unspoken kinship that unites writers, painters, photographers, musicians, and creators of all stripes.

As I was revisiting the pages of these two books and continued to reflect on previous conversations, I’m struck by the way these shared emotions remind us that being an artist isn’t just about the work itself. It is about navigating the intricacies of self-doubt, striving for authenticity, and finding the courage to step into the spotlight of ‘vulnerability,’ as the storyteller Brené Brown puts it.

It’s about recognizing that while our creations are unique, the challenges we face are beautifully universal, a testament to the power of the human spirit to overcome ‘resistance’ and give life to our artistic visions.

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So, what does it mean to be an artist?

The life of an artist is often romanticized: the passionate soul who bravely follows their muse, creating masterpieces that shift the very fabric of culture. But what does it genuinely mean to be an artist? And more importantly, how does one measure success in such a subjective realm?

Many artists measure success by the satisfaction they derive from their work.

For some, success is gauged by external recognition—awards (think Oscars and Grammys), critical reviews, or acceptance into museum collections.

Over time, an artist’s influence on future generations, or the endurance of their work, can be a marker of their success. For instance, Leonardo da Vinci, William Shakespeare, Frida Kahlo, and The Beatles have each left an indelible legacy in their respective fields.

For many artists, being able to sustain themselves financially through their art is a measure of success.

The challenges artists face are numerous. Doubt, fear, the weight of judgment, and the often crushing need for validation can all weigh heavily on the creative soul. “Fear is a natural part of the creative process,” writes Elizabeth Gilbert, but it shouldn’t dominate the creative act.

I encounter this phenomenon weekly, whether I’m creating these newsletters, collaborating with artists, or offering guidance to the artists I coach. It’s rare that these thoughts don’t cross my mind:

• Am I delivering sufficient value to my audience?

• Does the quality of the writing meet the mark?

• Will you benefit from the content I’m providing?

• Will readers perceive my writing as valuable and worth their time?

• Do I truly help artists build confidence and resilience?

• Am I delivering value to each artist I work with?

On the other side of the spectrum, Seth Godin in his book, The Practice, emphasizes the importance of showing up every day, advocating for a habit-driven approach to creativity, where the act of creating takes precedence over the emotions that may hinder it.

But, why do some artists succeed and others don’t?

It’s a complex question, to say the least. From my observations in art, music, and film, here are some key factors that, in my view, contribute to an artist’s success:

• Talent and Skill: While this may seem obvious, natural talent and honed skill play an essential role in success in whatever medium you are engaged in. However, they aren’t the only factors. Many talented artists may go unrecognized, and success is not guaranteed by talent alone.

• Originality: Offering something distinctive or innovative can help an artist stand out in a crowded field. In other words, be different.

• Persistence and Resilience: The art world can be challenging and filled with rejection. Those who persist, stay resilient, and continue to put forth their work despite setbacks often have a better chance at eventual recognition. In other words, be patient.

• Support Systems: Having supportive mentors, peers, or communities can provide artists with the resources, feedback, and encouragement they need to push forward.

• Network: Being in the right place at the right time, having the right connections, or being introduced to influential figures can make a significant difference.

• Accessibility: Artists who make their work more accessible, either in content or by sharing it on popular online platforms consistently, may find a wider audience.

• Representation and Online Presence: Having good representation, whether through galleries, agents, or other intermediaries, can significantly boost an artist’s career. In the digital age, understanding self-marketing, leveraging social media, and establishing an online presence can also be crucial.

• Luck: While it might be frustrating to acknowledge, luck can play a role in an artist’s success.

Despite these factors, it’s essential to understand that the world of art and creativity in general is highly subjective. An artist deemed “unsuccessful” by mainstream or commercial standards might be considered groundbreaking or influential in specific circles, as you will soon see in upcoming examples.

So, as you can see, success in the world of art—or any creative discipline for that matter—is as varied as the art forms themselves. For many, it’s the tangibles: a sold painting or photograph, a critically acclaimed novel, a chart-topping song, or a film screening in theaters. But, what about those who pour their souls into their work, only to find themselves drowned out in the sea of content? Does the lack of mainstream recognition equal failure?

Consider Vincent van Gogh, one of the most celebrated painters of our time. In his lifetime, van Gogh sold only a few paintings, living in obscurity and poverty. Yet, he is now considered one of the most influential figures in the history of art. On the other hand, some artists achieve incredible fame in their lifetime, only to fade into obscurity later on.

Many artists in our contemporary world face a shifting landscape. With the rise of streaming platforms, online galleries, and self-publishing avenues, art’s distribution has undergone a massive change due to technology. The gatekeepers of old—the art galleries, record labels, and publishing houses—have seen their roles evolve, or in some cases, diminish. So where does this leave the modern artist?

Well, every cloud has a silver lining. The digital age, with all its challenges, has democratized art. Today, a musician in a small town in Africa can reach a global audience, a writer in Asia can self-publish and find readers across continents. Platforms like Spotify, Apple, Amazon, Shopify, and Etsy have reshaped creative markets. But, with this democratization comes saturation. The sheer volume of art and content available is staggering.

How does an artist rise above the noise?

How does one ensure that their voice is heard?

Consider the world of writing. J.K. Rowling, before Harry Potter, faced many, many rejections. Yet, she believed in her work, in her story, and today, she is one of the most recognized names in literary history. Think back to persistence and resilience.

Also, take musician Chance the Rapper, for instance. In a world dominated by music labels, he chose the path less traveled, releasing his music independently and streaming it for free. Many doubted his approach, but Chance stuck to his belief in his art and its value. Fast forward, and he became the first artist to win a Grammy without selling physical copies of his songs. Think persistence and resilience, originality, accessibility, and online presence from my list above.

These stories raise an important question: Is success in the arts a blend of talent, perseverance, timing, and a dash of serendipity?

What role does resilience play?

How many unseen masterpieces exist because their creators didn’t give up?

Let’s also look into the ever-evolving film industry. In the days of old Hollywood, studios were the gatekeepers. Today, with streaming platforms like Netflix, Amazon Prime and Apple, indie filmmakers have found new avenues. However, with this shift, has the benchmark for success moved? Is a film only successful if it has a theatrical release, or is a high viewership on a streaming platform equally commendable?

Filmmaker Ava DuVernay began her career as a publicist, transitioning to directing in her mid-30s. Her debut feature film, I Will Follow, was funded through her savings, and didn’t achieve notable financial success, but marked the beginning of a remarkable journey. She went on to make history as the first African-American woman to be nominated for both a Golden Globe Award for Best Director and the Academy Award for Best Picture. Moreover, her direction of the Disney fantasy film, A Wrinkle in Time, distinguished her as the first African-American woman to helm a film with a budget exceeding $100 million.

In contrast, countless artists pour their life’s work into creations that never see the light of day, be it due to fear of judgment or the paralyzing pursuit of perfection. “Perfectionism kills creativity. It’s better to produce something imperfect than nothing at all,” warns Gilbert.

What does this say about the essence of success for an artist? In the age of digital democratization, when everyone can be an artist, everyone can be a photographer with a camera on their phone, and everyone a critic, how does one find their true north?

Reflect on this: Is success, an accolade or financial gain? Or is it the passion that keeps you creating, day in and day out, irrespective of external validation?

Elizabeth Gilbert says, “You can measure your worth by your dedication to your path, not by your successes or failures.”

Seth Godin aptly puts it, “The practice is about showing up every day, regardless of the mood or circumstances.”

In essence, both authors emphasize that the journey, the dedication to the craft, and the act of consistent creation are more valuable and defining than the variable outcomes of success or failure.

Here is another question for you: Do we need to redefine success for the modern artist?

Can success be a blend of personal fulfillment, impact on an audience (no matter how big or small), and maybe, just maybe, a touch of ‘Big Magic’?

So, if you want to be an artist, embark on this journey with open eyes and an open heart. Understand that the path is rarely straight. There will be highs, and of course, there will be lows.

Some people will love your work; others won’t. But at the heart of it all, remember why you started: for the love of the craft, for the insatiable need to express, and for the joy of creation.

BTW…how do you define success? I’d be curious to read in the comments below.

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10 Principles for the Modern Artist

Having navigated this dynamic nature of creativity, we’ve delved into the essence of being an artist— from the threads that connect us, to the challenges that shape us.

Now, let’s shift our focus to the path ahead, armed with insights that not only inspire but also drive action—because you know I’m all about taking action, right? No action, no traction!

In the spirit of embracing our creative potential, let us explore a collection of guiding principles and actionable steps designed to empower us as artists at every stage of our creative journey.

Drawing from insights in books such as The Practice by Seth Godin, Big Magic by Elizabeth Gilbert, The War of Art by Steven Pressfield, and Daring Greatly by Brené Brown, among many others, as well as my interactions with numerous talented artists, producers, editors, and collaborators, I’ve crafted what I call the “10 Principles for the Modern Artist.”

This collection of principles serves as a framework for artists and creators. It is designed to provide a structured approach to enhancing creativity, navigating challenges, and achieving success in one’s artistic endeavors.

I see this framework as more than just a list. To me, it’s a compass, guiding you toward embracing your authentic self and making a significant impact in your role as an artist or creator.

Now, let’s dive into these guiding principles and their associated action steps.

1. Embrace Vulnerability and Authenticity

• What’s my Point? Being authentic in your work and embracing vulnerability allows you to connect deeply with your audience.

• Action Step: Reflect on what makes your art unique and how it reflects your true self. Incorporate personal stories and experiences into your work.

2. Overcome Self-Doubt and Fear

• What’s my Point? Self-doubt and fear are common barriers to creativity.

• Action Step: When self-doubt appears, remind yourself of your past successes and the progress you’ve made. Create a mantra or affirmation to counter negative thoughts.

3. Establish a Creative Routine

• What’s my Point? Consistency is key to growth as an artist.

• Action Step: Set aside dedicated time each day or week for your creative work. Establish a routine that works best for you, and stick to it. Every day, if possible.

4. Set Specific Goals

• What’s my Point? Clear goals provide direction and motivation.

• Action Step: Define specific, measurable, achievable, relevant, and time-bound (SMART) goals for your artistic endeavors. Break larger goals into smaller milestones.

5. Embrace failure and learn from It

• What’s my Point? Failure is a natural part of the creative process. Embrace it. There is so much to learn from mistakes, and occasionally, they lead to unexpected beauty.
  Chris’ mantra: “Failure is your friend. It’s not really failure—it’s research.” I’ve been preaching this for years!

• Action Step: Embrace failure as a chance to grow. Assess any missteps, gain insights, and strategize for future improvement. After all, think of it as invaluable research!

6. Seek constructive feedback

• What’s my Point? Feedback helps you see your work from different perspectives.

• Action Step: Share your work with trusted friends, mentors, or fellow artists and ask for their feedback. Consider their insights and use them to refine your work.

7. Experiment and take risks

• What’s my Point? Innovation often comes from trying new things and stepping out of your comfort zone and into the unknown.

• Action Step: Challenge yourself to experiment with different styles, techniques, or mediums. Don’t be afraid to take calculated risks in your creative journey.

8. Build a supportive network

• What’s my Point? Connecting with fellow artists provides encouragement and valuable insights.

• Action Step: Participate in workshops, art fairs, film or music festivals, or engage with online communities to foster connections with fellow artists. Share your experiences, exchange creative ideas, and provide mutual support. And if you’re interested joining such a community, take a look at The Artpreneur Society.

9. Embrace continuous learning

• What’s my Point? Learning and growth are ongoing processes for artists.

• Action Step: Invest in your artistic development by taking courses, attending seminars, doing a residency in another city or country, or even exploring new creative disciplines.

10. Celebrate small wins

• What’s my Point? Acknowledging your progress boosts motivation.

• Action Step: Celebrate each achievement, no matter how small. Treat yourself to something special or take a moment to reflect on your growth.

Bonus: Practice self-care

• What’s my Point? Your well-being—physical, mental, emotional, and through rest—is important. Taking care of your well-being enhances your creative output. It also ensures longevity in your contributions to our ever-challenging world. We truly need your art and insights. 😉

• Action Step: Allocate time for self-care activities that revitalize both your mind and body. Whether it’s exercise, meditation, going on long drives, time spent in nature, or pursuing hobbies beyond your art, find what centers you and ensures balance.

Whew, this was a long one. Did you make it all the way here? If so, let me know in the comments.

As we wrap up, always remember: being an artist goes beyond the final masterpiece. It’s about the journey, the growth, the evolution, and the very moments that shape both our identity and our artistic expression.

Whether through a brushstroke, a melody, a penned word, or a captured frame, each element tells a piece of our unique story. So, stay on course, face challenges head-on, and savor both the wins and the smaller triumphs along the way.

Your creative expression matters, and it’s a testament to your dedication and spirit. Here’s to a journey filled with discovery, passion, and the pure joy of creating.

Because, in the end, isn’t that what being an artist is all about?

I appreciate you diving into this with me. If this resonated or was of help, I’d love to hear your thoughts.

Artfully yours,
Chris

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